Friday, January 15, 2010

Serving Suggestions

I work for a company that makes frozen Chinese food. It is Chinese in the same way that frozen pizza is Italian food.
I work in R&D.
Today our task was to create Preparation Suggestions for frozen dinner kits. Those tips on the package that tell you to add peas to the Mac and Cheese for a healthy treat or to punch up your frozen meal with a squeeze of lemon juice.
The basic criteria are that the items need to make sense in the meal, taste good and do not point out that the product we sell is not up to snuff. Then we need to test that it could be made by your average American consumer. This involves making and tasting many options some of which are bad.
There are several questions here we need to ask ourselves in this process. Who follows the serving suggestions on packaged food? Is it useful info for the consumer? Does this person have any sense of how to cook? If they are buying a meal kit from the freezer then they may no. But if they are enhancing it with further ingredients then they might? Can we enhance the emotional response of the consumer to the food? Are we adding items that people might have? French’s Fried onions are a better choice than fresh mango.
Have you ever followed a ‘serving suggestion” from packaged food? How did it make you feel?

No comments:

Post a Comment